Moutai

"Beijing Moutai Culture Experience Museum" is a digital art interactive experience space created by the Central Academy of Fine Arts Public art and experience design studio team. Commissioned by Beijing Dehua Yongsheng Company, the space is located in Lin 'ao CITY PARK Shopping Center, Chaoyang District, Beijing, with a total area of more than 1,200 square meters, centering on the historical and cultural stories of Moutai and Chinese wine culture. The exhibition content covers Moutai's history, culture, technology and a full range of Moutai products. Through multi-dimensional experience and artistic innovation, the design team involves the five senses of sight, hearing, smell, taste and touch in the design and communication, combined with new media interaction means, so that the audience can experience the new experience of Moutai culture in one context, so that the beauty of science and technology and art collide and merge. To create an urban destination for the arts and young people. As an extension of the teaching philosophy of CAFA's public art and Experience design studio, this research-oriented practical project vividly interprets the diversified forms of public art in commercial space and its potential and value in the context of experience economy.